ARTICHOKE MAGAZINE

Great exposure from the Sestosenso show at Milan Design Week 2011.

SESTOSENSO - MILAN DESIGN WEEK 2011

During Salone del Mobile 2011, I was commissioned by Paul Cocksedge Studio who joined forces with BMW and FLOS to create, SESTOSENSO, a celebration of light.

Inspired by the quality and beauty of light and the astonishing new BMW 6 Series, the first BMW with Full-LED headlights, Paul Cocksedge has erected a seamless, curving, white wall extension to the Flos showroom and low-hanging red and white conical lamps. As with the BMW headlights, the source of light remains hidden, only the light itself is guided through a transparent body, rendering the light source invisible and forever changing its qualities. The resultant, intensely soft light caresses, seduces all around.

Stepping inside one of the impressive SESTOSENSO red lights, a video of the BMW 6 Series Coupe reveals itself on the vast white wall. As if accessing a sixth sense, there is a hint of movement in the corner of the eye. Through the light we see the car: through the car, we understand the light.

The playful sculptural pieces softly illuminate, stimulate and allow contemplation. Cocksedge gives us elegant, 'functional brilliance'.

Link:

http://www.dezeen.com/2011/05/19/sestosenso-by-paul-cocksedge-for-bmw-and-flos/